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Vanguard's Strategic Pivot to Active ETFs

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by Nguyen Van Long

39 minutes ago


In a bold move that signals a shift in investment strategy, Vanguard has introduced a series of Active ETFs in 2025, stepping away from its long-standing focus on passive investment products. The publication demonstrates positive momentum in the developments.

Newly Launched Active ETFs

Among the newly launched Active ETFs are the Vanguard High-Yield Active ETF and the Vanguard Wellington US Value ETF, both managed by seasoned investment teams. This strategic pivot is designed to deliver institutional-quality management to retail investors, making sophisticated investment strategies more accessible.

Vanguard's Challenge to Traditional Fee Structures

Vanguard's entry into the active management space is poised to challenge the traditional high-fee structures that have long dominated the industry. By offering lower-cost active management options, Vanguard aims to disrupt the market and provide investors with more value for their money. This move not only reflects changing investor preferences but also positions Vanguard as a formidable player in the evolving landscape of investment management.

The recent launch of Vanguard's Active ETFs marks a significant shift in investment strategy, contrasting with the current decline in spot ETF inflows. For more details, see the article on the spot ETF situation.

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