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Vietnam Imposes Fine on TikTok for Consumer Rights Violations

Vietnam Imposes Fine on TikTok for Consumer Rights Violations

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by Maria Fernandez

2 hours ago


Vietnam has taken a significant step in enforcing consumer protection laws by imposing a hefty fine on TikTok, highlighting the growing scrutiny of data privacy practices in the digital landscape. According to the assessment of specialists presented in the publication, this move reflects a broader trend of regulatory actions aimed at safeguarding user data.

Vietnam Fines TikTok for Misleading Consumers

The Vietnamese authorities have fined TikTok approximately 880 million dong for misleading consumers about its business relationships and breaching consumer protection and data privacy regulations. The Vietnam Competition Commission pointed out that TikTok failed to implement a mechanism that allows users to exercise their privacy rights concerning data utilized for commercial purposes.

Wider Initiative to Enforce Data Privacy Laws

This penalty is part of a wider initiative to enforce data privacy laws in Vietnam, which mandate that platforms must secure explicit consent from users before collecting their personal information. In response to the fine, TikTok has expressed its commitment to making the necessary adjustments to align with local regulations. This indicates a proactive approach to addressing these compliance issues.

In a related development, TikTok has completed the sale of its data security arm to a joint venture, addressing US regulatory demands. This move contrasts with Vietnam's recent fine for misleading consumers. For more details, see read more.

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