As the holiday shopping season approaches, Visa has released new survey findings that highlight a significant trend among US consumers: nearly half are now using AI tools to assist with their purchases. According to the official information, this shift is particularly pronounced among younger shoppers, especially those in Generation Z.
Gen Z Leads the Charge in Digital-First Shopping
The survey reveals that Gen Z is at the forefront of adopting digital-first shopping behaviors, which includes a growing reliance on digital wallets. This demographic is not only embracing AI technologies but is also integrating cryptocurrency into their shopping experiences, reflecting a broader generational shift in consumer habits.
Concerns About Transparency and Security
Despite the enthusiasm for these new tools, concerns remain regarding transparency and security. A notable 61% of shoppers expressed a preference for human customer service, indicating a desire for personal interaction amidst the rise of automated solutions. Additionally, 66% of respondents voiced worries about potential online scams, underscoring the need for enhanced security measures as digital shopping continues to evolve.
In light of the increasing use of AI tools among consumers, a recent study reveals that nearly one-third of American teens engage with AI chatbots daily. For more details, see the full report on this trend here.
