In recent years, Telegram has become not only a popular messenger but also a powerful platform for distributing games. One of the bright examples of this trend is PlayDeck – a gaming marketplace integrated directly into Telegram. Launched in the summer of 2023, PlayDeck offers developers unique opportunities for publishing and promoting games, while users get access to more than 200 free games.
Contents:
- What is PlayDeck?
- Platform Features for Developers
- Features for Players
- Monetization and Economic Indicators of the Platform
- The Future of PlayDeck and Its Role in the Telegram Ecosystem
- Conclusion
What is PlayDeck?
PlayDeck is a gaming marketplace integrated into Telegram, allowing users to play more than 200 free games without the need for downloading or installing them. Games are launched directly through the Telegram bot @playdeckbot, providing instant access and convenience. The platform supports both Web2 and Web3 games, allowing developers to integrate their projects using technologies like HTML5, Unity, Cocos2d, and others.
One of the key features of PlayDeck is its deep integration with Telegram. Games are launched within the Telegram bot, allowing for the use of built-in features such as push notifications, group chats, and other social functions. This creates a unique ecosystem where games become an integral part of communication and user interaction.
Platform Features for Developers
Developers interested in integrating their games into Telegram can take advantage of the wide range of features offered by the PlayDeck platform. These tools cover the entire cycle from development to monetization and promotion, supporting both Web2 and Web3 projects.
Main Features for Developers:
- Game Publication: Developers can easily integrate their games into PlayDeck by following the provided instructions and using the appropriate SDKs.
- Game Promotion: The platform offers various ways to promote games, including placing banners on the main page, participating in onboarding for new users, using Telegram Ads, and collaborating with bloggers.
- Monetization: PlayDeck supports two main monetization models: in-app purchases (IAP) and advertising. Developers can integrate ads into their games and receive rewards for views. Additionally, the platform is actively working on creating a unified currency within the ecosystem to simplify transactions.
- Analytics: PlayDeck provides developers with access to detailed analytics, allowing them to track user behavior, campaign effectiveness, and other key metrics.
According to information from Darya Novikova, CPO of PlayDeck, over 75 projects are already hosted on the platform, and the average ARPPU (average revenue per paying user) ranges from $40 to $60. The percentage of paying users can reach 5% in some projects.
Features for Players
The PlayDeck platform offers players a variety of features aimed at enhancing engagement and creating a more immersive gaming experience. Thanks to integration with Telegram, users can easily launch games without the need to install additional apps. Mechanics such as daily tasks, leaderboards, and giveaways encourage activity and create competitive elements. Additionally, in-game rewards and integration with Telegram bots make participation simple and accessible.
Below is a table of key features for players on the PlayDeck platform:
| Feature | Description |
|---|---|
| Wide Selection of Games | Over 200 games of various genres, from arcades to puzzles. |
| Daily Tasks | Complete tasks to earn in-game rewards. |
| Lotteries and Giveaways | Chance to participate in prize and bonus giveaways. |
| Competitions and Leaderboards | Leaderboards to track progress and competition among players. |
| Telegram Integration | Games available directly through the Telegram bot without the need for downloading. |
These features help retain users and encourage them to regularly return to the platform. Integration with Telegram ensures easy access to games, while various gamification mechanics make the process more engaging and exciting. Thus, PlayDeck creates an appealing environment for players with different levels of engagement.
Monetization and Economic Indicators of the Platform
The PlayDeck platform provides developers with effective tools for monetizing games integrated into Telegram. The main monetization models include in-app purchases (IAP) and advertising, providing flexibility in choosing a revenue strategy. A key feature of the platform is its high level of user engagement, which helps increase developers' earnings.
Below are the key aspects of monetization and economic indicators on the PlayDeck platform:
- In-App Purchases (IAP): Allow users to purchase in-game items or upgrades, which increases the developers' revenue.
- Advertising: Integrating ads into games generates revenue from impressions and clicks.
- Average ARPPU: Ranges from $40 to $60, which is considered a high figure for mobile games.
- Percentage of Paying Users: Can reach 5% in some projects, indicating high player engagement.
These figures demonstrate the high effectiveness of monetization on the PlayDeck platform. Developers can expect significant revenue with the proper implementation of game mechanics and monetization strategies. Integration with Telegram ensures wide audience reach and easy access for users.
The Future of PlayDeck and Its Role in the Telegram Ecosystem
PlayDeck continues to evolve and expand its capabilities. The platform is actively working on integrating new features, such as support for a unified currency within the ecosystem, improving analytics tools, and expanding features for developers.
In the near future, there are plans to launch new gaming projects, enhance the user interface, and expand functionality for developers. Additionally, PlayDeck is considering integration with other platforms and expanding its audience by attracting new users.
Conclusion
PlayDeck firmly positions itself as one of the leading gaming marketplaces in Telegram, combining over 200 games, advanced tools for developers, and rich functionality for players. High engagement and monetization figures confirm the platform’s demand both among audiences and within the professional community. With active development and deep integration into the Telegram ecosystem, PlayDeck is poised to become a key hub for mobile and Web3 gaming in the coming years.
