Improbable, a British company, stands out in a turbulent year for metaverse businesses. Improbable effectively repositioned itself within the game business while Meta's Reality Labs subsidiary announced enormous losses.

Improbable switched from creating video games to creating metaverse experiences, which led to lower losses ($159 million in 2021 against $23 million in 2022) and more revenue ($95 million). They launched MSquared, a network of linked metaverses, with $150 million in funding.

Their objective is to assist brands and companies in creating a presence in the metaverse using blockchain and Web3 technology. Soccer teams and cryptocurrency ventures like Yuga Labs are among the clientele served by Improbable.

Despite difficulties with the metaverse, Improbable is nonetheless dedicated to solving problems. CEO Herman Narula thinks that more cryptocurrency initiatives ought to embrace the metaverse and place a strong emphasis on ongoing community interaction.