Instagram's inaugural Innovation Summit, held on October 4th, focused on content creators, branding, Instagram tools, and technological advancements. During a conversation between tech influencer Marques Brownlee and Instagram president Adam Mosseri, Mosseri shared his optimism about the future of NFTs.

In March 2023, Instagram surprised many by discontinuing its support for Ethereum-based NFTs. Mosseri explained his bullish stance despite this decision, emphasizing that NFTs weren't a significant income source for all content creators, and the move was made to manage risks.

The summit featured prominent speakers like Adam Mosseri, Dave Krugman, and Larissa Gargaro, covering various topics spanning photography, film, technology, and AI. Mosseri delved into the potential of AI for influencers, raising the question of whether content creators would want AI versions of themselves. He emphasized that these AI versions should align with their interests and tone while providing valuable content without promoting competitors or negative interactions.

Mosseri also highlighted the profound implications of AI chatbots for content creators and individuals. Meta's recent announcement about AI-powered chatbots with diverse personalities further underscores the growing role of AI in social media engagement.