Costco is making significant changes to its returns policy and mobile app features, indicating a strategic move to safeguard its profit margins. The source notes that these adjustments come as the retailer continues to manage a vast membership base and substantial quarterly revenue.
Costco Tightens Returns Policy
The company has tightened the enforcement of its well-known returns policy, now tracking the frequency and dollar amounts of returns per membership. This shift aims to mitigate potential losses associated with excessive returns while maintaining customer satisfaction.
Upgraded Mobile App Features
In addition to policy changes, Costco has upgraded its mobile app, introducing features that allow members to digitally order:
- custom cakes
- deli trays
This enhancement is expected to streamline operations and reduce costs, further contributing to the company's bottom line.
Analysts Monitor Membership Impact
With 81 million membership households and $66 billion in quarterly revenue, analysts are keenly observing how these changes will affect Costco's stock price and membership renewal rates in the coming months.
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