Binance, the largest cryptocurrency exchange, conducted its third airdrop, distributing 6 million Solayer (LAYER) tokens to users who subscribed to BNB from July 20 to July 23, 2025.
Binance's Airdrop Strategy
The airdrop is part of Binance's strategy to enhance user engagement and token liquidity. Users who subscribed to specific financial products were able to participate in the campaign.
Token Distribution Approach
A total of 18 million LAYER tokens will be distributed under this initiative. Only BNB holders who utilized the Simple Earn products were eligible, contrasting with traditional airdrop strategies aimed at a wider audience of cryptocurrencies.
Expected Outcomes of the Airdrop
The airdrop is expected to increase user participation in BNB offerings. However, the lack of on-chain data leaves investment trends uncertain. Historical precedents suggest potential changes in the price and liquidity of Solayer tokens.
The airdrop from Binance showcases the company's strategic approach to user engagement and maintaining interest in its products. Given the specifics of the campaign, future market changes and participant reactions can be anticipated.
