BlockDAG employs sports sponsorship as a strategy to increase visibility and engagement in the crypto market, extending beyond traditional digital marketing.
European Football: Driving Global Awareness
Sponsoring Inter Milan provides BlockDAG access to one of the largest audiences globally. The club's matches are broadcasted in numerous countries, creating brand awareness beyond crypto circles. This partnership builds credibility with new participants, merging the love for football with early familiarity with the technology.
UFC: Maximizing Attention Through High-Stakes Events
Sponsoring the UFC enables BlockDAG to gain visibility during high-demand events. Partnering with UFC champion Alex Pereira connects the brand with qualities of endurance and performance. The instant attention during fights creates lasting brand recall among viewers, expediting recognition.
Rugby & Cricket: Building Trust Through Local Engagement
Sponsoring the Seattle Seawolves and Seattle Orcas helps BlockDAG to build trust in regions where these sports are popular. Local loyalty to teams lays the foundation for sustained engagement, as spectators begin to associate the brand with cultural identity and community support.
BlockDAG's sports sponsorship strategy forms a layered approach for expanding influence and trust in cryptocurrency, ensuring a unique balance of global and local engagement.
