On September 5, 2025, leading cryptocurrency exchange Bybit announced the launch of a new B2B division dedicated to serving institutional clients in the field of digital assets.
Establishment of BBU
The new Business-to-Business Unit (BBU) is focused on providing comprehensive solutions for asset security and tokenized products for institutional clients. The establishment of this division comes at a time when the requirements of institutional investors for digital assets are rapidly changing.
Solutions for Institutional Investors
The BBU will offer solutions that include integrated custody and triparty settlement models, as well as real-world asset collateral programs. Priorities include investing in tokenized money market funds and Treasury bills, which allows for better capital utilization.
Appointment of Yoyee Wang
Yoyee Wang has been appointed as the head of BBU, bringing over a decade of experience in the international finance sector. Her expertise in both cryptocurrency and traditional finance positions her well to create an effective strategy for the new division.
The launch of Bybit's new division aims to meet the needs of institutional investors amidst the evolution of financial technologies and digital assets.
