DECA Rebranding and Leadership Transition

DECA, previously known as Blockchain Australia, has recently undergone a significant rebranding process and leadership transition. The organization, now named the Digital Economic Council of Australia (DECA), made a strategic decision to remove the term “blockchain” from its title in order to broaden its scope beyond the blockchain industry.

Amy-Rose Goodey has taken on the role of CEO at DECA, succeeding Simon Callaghan who resigned from the position. The appointment of Goodey as the new CEO coincided with the rebranding effort, highlighting a pivotal moment for the organization.

Goodey emphasized the need for DECA to evolve in tandem with the rapidly changing industry landscape, acknowledging the shift in focus from digital assets to a more diverse array of industries. With a renewed commitment to embracing digital identity, artificial intelligence, and other emerging technologies, DECA aims to position itself as a comprehensive entity catering to a wider spectrum of sectors.

The rebranding of DECA signifies a strategic move towards inclusivity and adaptability, reflecting the organization’s proactive approach in aligning with the evolving needs of the digital economy. By transitioning from a blockchain-centric identity to a more versatile and encompassing framework, DECA demonstrates its readiness to embrace the diverse challenges and opportunities within the digital landscape.