Ethernity has made the transition to an AI-enhanced Ethereum Layer 2 network to combat counterfeit NFT trading. This upgrade aims to enhance security measures and operational efficiency on the platform. The move is expected to simplify interactions, reduce costs, and improve user experience. Through the integration of AI technology and Digital Rights Management controls, Ethernity Chain can now effectively prevent the trading of counterfeit assets, creating a safer environment for users and brands. This strategic upgrade positions Ethernity as a leader in providing a secure and sustainable platform for entertainment products and fan experiences in the NFT space.

NFTs are disrupting the sports memorabilia industry by offering a new way for fans to engage with their favorite teams and players. For example, Manchester City's collaboration with the OKX exchange introduced 'Unseen City Shirts', NFTs that provide fans with exclusive memorabilia and opportunities to win unique prizes. While NFTs continue to revolutionize the sports merchandising sector, regulatory challenges persist. The legal framework surrounding NFTs is still unclear, as seen in cases like the class-action lawsuit involving Cristiano Ronaldo. Ethernity's upgrade to an AI-enhanced Ethereum Layer 2 network sets a precedent for platforms looking to enhance security and user engagement in the NFT market.