During the MicroStrategy World conference in Las Vegas, Michael Saylor, the firm’s co-founder and executive chairman unveiled plans to introduce a decentralized identity protocol named MicroStrategy Orange, built on Bitcoin. The proposed platform aims to implement Bitcoin-based DIDs for enterprises, allowing them to create digital identities for their personnel. The DIDs offer pseudonymity similar to real-world identities not directly connected to Bitcoin addresses and transactions.

Bitcoin's advantages in terms of fault tolerance, censorship resistance, advanced cryptography, and performance were highlighted by Saylor. The company has provided a draft of the project's technical specifications on GitHub, outlining a data storage approach incorporating Bitcoin Ordinals and inscriptions focusing solely on DID-related data and updates, leveraging the SegWit discount for creating and updating DID documents. Saylor also mentioned that the MicroStrategy Orange could process 10,000 decentralized identifiers in a single Bitcoin transaction, showing its scalability and efficiency.

MicroStrategy's commitment to integrating Bitcoin into innovative solutions goes beyond traditional investment strategies. The company plans to shift its focus to building solutions on Bitcoin and blockchain technology, generating cash flow, and accumulating reserves in Bitcoin alongside software development.

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