The collaboration between Chiliz and SBI Digital Asset Holdings Co., Ltd. aims to create a Joint Venture in Japan that will offer Japanese sports enthusiasts the opportunity to access fan tokens from various renowned football teams globally. These tokens will allow fans to engage with supporters worldwide, receive special incentives, and participate in fan-focused activities.

The establishment of this partnership represents a significant milestone in merging blockchain technology with fan communities. Chiliz Group's Socios.com platform, with over two million members, has released more than 70 Fan Tokens for sports organizations worldwide, resulting in more than 250,000 unique engagements daily.

Furthermore, the joint venture will integrate SBI DAH as a Chiliz Chain node operator, providing them with a substantial role in managing the ecosystem. Chiliz Chain, a blockchain solution for creating Web3 products, experiences, and services for sports and entertainment industries, will be leveraged to enhance the experience for Japanese fans and businesses in the modern era.

SBI DAH and Chiliz are excited about the collaboration's potential to bring innovative experiences to Japanese fans and clubs globally. This partnership between two industry leaders will enable the creation of cutting-edge Web3 infrastructure and tools for developers in Japan to lead the next generation of sports entertainment experiences.

The high trading volumes for Chiliz's Fan Tokens, surpassing US$300 million in 24 hours, combined with the presence of these tokens on major exchanges, indicate a significant market demand for fan engagement projects. Through this partnership, the Japanese sports scene is poised for a transformative journey by uniting fan communities worldwide.