Effective marketing campaigns such as "Fortune Favors the Brave" and the film "INEVITABLE" have played a vital role in increasing the visibility of Crypto.com.

Collaborations with prominent sports leagues like the NBA and NHL have significantly boosted the company's brand recognition. Recently, the digital asset exchange announced its intention to sponsor additional sports partnerships.

According to Kris Marszalek, CEO of Crypto.com, the company has become a well-known brand with over 100 million users, proud to be the most extensively regulated platform in the industry, holding global licenses.

Global Expansion of Crypto.com

The blockchain firm has been actively expanding its global footprint, entering new markets and regions to provide its platform and services to a broader audience.

In the past year, Crypto.com received initial authorization as a Minimal Viable Product (MVP) from the Virtual Regulatory Authority (VARA) in Dubai. Additionally, the firm obtained approval as a crypto-related service provider in the Netherlands.

This year, the company introduced a retail trading service in South Korea to replace the OK-BIT local exchange. The firm is also focusing on developing new products for the Australian market, recognizing its significant contribution to the company's success.

Custom products are being offered to cater to the growing number of investors, aiming to onboard the next 100 million users by providing a secure and compliant platform, both in Australia and globally.

Promoting Widely Accepted Digital Assets

Crypto.com has partnered with Adelaide Oval and DataMesh to facilitate crypto payments in everyday life, making the process convenient for sports fans and concert attendees. The goal is to provide a enjoyable and secure way for people to use digital currencies.

Community-focused promotions and cashback offers are implemented to encourage more individuals to utilize cryptocurrency payments at major events, increasing engagement among fans.

In 2020, Visa Inc's NFT pieces, in partnership with FIFA, were made available on the Crypto.com platform. Furthermore, partnerships with PayPal and Paxos have positioned Crypto.com as the preferred platform for PayPal USD.

Collaboration with Circle in 2021 enabled the initiation of USD deposits and withdrawal services on a global scale.

The article "Crypto.com Tops 100M Users, Thanks to Formula 1 Collaboration" was first seen on "Latest News and Insights on Blockchain, Cryptocurrency, and Investing".