Telegram recently announced the introduction of TON-based ads, allowing users to purchase channel ads with Toncoin. Additionally, Telegram revealed a new reward system for channel owners. Under this system, owners can receive 50% of the revenue generated from ads on their channels. This generous reward program aims to benefit channel owners by providing them with a significant portion of the ad revenue. Moreover, channel owners have the flexibility to withdraw their rewards at no cost or reinvest them in Telegram ads, collectible usernames, or Premium gifts. Furthermore, Telegram highlighted the advantages of TON Blockchain, such as low fees, high transaction speeds, and the capability to process a record number of transactions per second. As a result of this announcement, the price of TON experienced an increase.