Tesla Inc. is set to implement voice assistant functionalities powered by Chinese AI models DeepSeek and Doubao to attract customers in the Chinese market.
Integration of Chinese AI Technologies
Tesla plans to equip its Chinese cars with voice assistant functions powered by AI from DeepSeek and Doubao. This strategy aims to compete with local offerings, significantly enhancing functionality for drivers. Users will be able to control in-car entertainment and climate through voice commands. Command processing will primarily be handled by Doubao, while interaction will be facilitated through DeepSeek.
Competition in the Chinese Market
The choice to integrate other AI models outside of Grok demonstrates Tesla's desire to maintain its market share. Direct competitors include local companies that already have partnerships with Chinese technology giants in place. For example, BMW has announced a partnership with Alibaba to introduce the Qwen large language model for the Chinese market.
Challenges Facing Tesla in China
It remains unclear whether the new AI models have already been integrated into Tesla's cars in China. Conflicting reports from owners indicate that some have not received notifications about new terms of service. In the first seven months of 2025, shipments from Tesla's Shanghai facility declined, indicating the challenging situation Tesla faces. Increasing competition from companies such as BYD and Geely adds further challenges for the American manufacturer.
The integration of Chinese AI technologies is a strategic move for Tesla in the face of rising competition in the Chinese market. However, the company's success will depend on its ability to adapt and earn the trust of local consumers.
