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The Sandbox Restructures: New Focus on Web3 and Memecoins

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by Giorgi Kostiuk

5 hours ago


The Sandbox, an entity of Animoca Brands, announced a significant restructuring and shift in strategy, reducing its workforce and changing its leadership.

Workforce Reductions and Co-Founder Role Changes

Animoca Brands has made significant changes to The Sandbox. Co-founders Arthur Madrid and Sébastien Borget have stepped into non-operational roles, with the workforce reduced by over 50% globally.

Decline in SAND Token Values

The restructuring of The Sandbox affects over 250 employees worldwide. The value of the SAND token has dropped from its peak, reflecting broader market shifts and strategic pivots. Financial implications include a significant reduction in Sandbox valuation, dramatically falling from $4 billion in 2022 to approximately $1 billion in 2024.

Strategies Reflecting Decentraland's Changes

The situation at The Sandbox parallels adjustments made by Decentraland post-2021, involving layoffs and strategic shifts. Market experts suggest that initiatives involving memecoins could rejuvenate the Sandbox ecosystem, although tangible recovery may require innovative market engagement and strategic clarity moving forward.

The restructuring at The Sandbox is a response to market changes and declining valuations, emphasizing the need for adaptation to new conditions.

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