Immutable has announced the expansion of its Immutable Play platform into the Web2 gaming market, with Ubisoft as its first major partner. This marks a significant step for the future of the gaming industry.
Expansion of Immutable Play into Web2 Games
On July 23, 2025, in Sydney, Immutable, a leading platform in crypto gaming, announced the integration of its Immutable Play system into the broader Web2 gaming market. Ubisoft has become the first major developer to launch its projects on this platform.
Goals and Features of the Platform
Immutable Play serves as a rewards platform for game developers, offering tools necessary for successfully navigating all stages of game launches. It addresses key challenges, such as activating interested players, creating quality interactions, and providing transparent insights on readiness for launch.
Prospects of Collaboration with Ubisoft
Ubisoft's launch on the Immutable Play platform is a milestone for the industry, indicating that other major studios will use Web3 tools to address their business challenges. This partnership also paves the way for the integration of new tokens and assets into games developed on the Immutable platform.
The collaboration with Ubisoft highlights the growing impact of Web3 technologies on the gaming industry. The implementation of the Immutable Play platform may become a key factor in the stage of introducing new opportunities for game developers.
