1. Forecast of Increased Bitcoin Holdings in US Companies
2. MicroStrategy at the Forefront of Bitcoin Investments
3. Conclusion

Bitcoin technology company River has projected that within the next 18 months, approximately 10% of US companies will allocate around 1.5% of their cash reserves, totaling about $10.35 billion, into Bitcoin.

Forecast of Increased Bitcoin Holdings in US Companies

According to a recent report by River, over the next 18 months about 10% of US companies might allocate around 1.5% of their cash reserves into Bitcoin. Currently, US company Bitcoin holdings represent 3.3% of the total Bitcoin supply, amounting to 683,332 BTC as of August 18th, 2024. This marks a 587% increase since June 2020 and a 30% rise in just the last year. Over the period from September 2023 to August 2024, the number of publicly traded US company Bitcoin holdings has surged by 40%.

MicroStrategy at the Forefront of Bitcoin Investments

MicroStrategy is one of the leading drivers of enterprise Bitcoin adoption. In June 2024, the company raised $800 million through a debt sale and used the proceeds to purchase an additional 11,931 BTC. With this purchase, MicroStrategy's total holdings increased to 226,500 BTC, worth roughly $14.7 billion. Recognizing the supply-capped nature of the digital currency, MicroStrategy's founder Michael Saylor highlights Bitcoin as a reliable corporate treasury asset.

Conclusion

Despite Bitcoin's wild volatility, peaking at $73,000 in January before dropping to $53,800, River remains confident that corporate interest in Bitcoin will continue to grow.

The market anticipates a significant rise in Bitcoin investments from US companies over the next 18 months, with industry leaders like MicroStrategy actively increasing their crypto assets.