VeChain is expanding its sustainable solutions into the sports industry, shifting from fighter gloves to tennis products. Visitors attending the Italian Open can explore the VeChain booth to earn rewards.

VeChain's blockchain technology is playing a crucial role in transforming real-world assets, especially in sports. Following its success with blockchain-connected gloves in UFC, VeChain is now venturing into the realm of tennis.

VeChain's Success at the Italian Open: Advancing Sustainability in Tennis

VeChain had a successful activation in Turin last November, and it is now back in Rome for the Internazionali BNL d'Italia, also known as the Italian Open. The project aims to demonstrate how sustainable actions can be tokenized using blockchain technology to tennis fans.

The participation of VeChain at the Italian Open highlights its remarkable progress. Just a year ago, VeChain made waves by converting tennis trophies into phygitals as the tournament's official partners. The spotlight is on VeChain once more, following the successful introduction of VeChain-powered fighter gloves at this year's UFC tournament.

VeChain has prepared a special activity for spectators at the Italian Open, further solidifying its dedication to innovation and engagement within the sports sector.

VeChain's Collaborative Initiative at the Italian Open

VeChain is joining forces with AWorld Act Now and Nilox to introduce an interactive activity at the Italian Open. This collective effort aims to enhance community connections and offer engaging experiences to event attendees.

The partners are launching a Treasure Hunt during the event, providing participants with opportunities to earn rewards through various activities. VeChain ensures multiple pathways to unlock and collect rewards, promising an immersive experience for all involved.

For attendees interested in participating and claiming rewards, the VeChain booth at the Internazionali BNL d'Italia is the place to visit. As pioneers in sustainable rewards using blockchain in sports, the tournament is excited to showcase its eco-friendly initiatives alongside VeChain and its collaborating partners.