Spyglass Media Group and Sony have joined forces to launch an immersive horror metaverse experience titled "Survive Thanksgiving," in anticipation of the highly awaited horror film, "Thanksgiving."

"Survive Thanksgiving" is accessible through virtual reality (VR) headsets or web browsers on both mobile and desktop devices, providing users with the flexibility to engage with the metaverse experience in a manner that suits their preferences and available technology.

This innovative metaverse experience is intricately woven into the narrative of the film, presenting an exhilarating and distinctive way for audiences to connect with the horror genre. Players are transported into a simulated version of Plymouth, Massachusetts, where they come face to face with the terrifying fictional character, John Carver, who terrorizes the town's inhabitants, delivering a spine-tingling experience.

Participants in "Survive Thanksgiving" have the option to select from three lifelike 3D avatars to represent themselves within the metaverse. Using these avatars, players can explore and interact with six locations featured in the film, enabling them to fully immerse themselves in the film's ambiance and world.

"Survive Thanksgiving" presents players with a series of challenges and obstacles to conquer as they interact with the metaverse's inhabitants. Furthermore, hidden Easter eggs are scattered throughout the game, offering players new and thrilling gamified experiences as they advance, ultimately unlocking additional content and enhancing the overall excitement of the experience.

For fans of the "Thanksgiving" film, the metaverse experience includes a mini shop where players can purchase exclusive film merchandise. These purchases are facilitated through the official seller's website, with shipping currently available only within the United States. This enables enthusiasts to further indulge in their passion for the horror genre while supporting the film.

The "Survive Thanksgiving" metaverse experience made its debut on Halloween, offering users an ideal opportunity to immerse themselves in the eerie atmosphere. Meanwhile, the corresponding film "Thanksgiving" is scheduled for release on November 17, 2023. This allows horror aficionados to expand their engagement with the movie beyond the conventional theater experience.

In summary, the partnership between Spyglass Media Group and Sony has yielded an exciting and captivating horror metaverse experience, "Survive Thanksgiving." This interactive project offers audiences a fresh way to connect with the upcoming horror film while experiencing the thrills of the genre firsthand. Players can plunge into a nightmare in Plymouth, Massachusetts, where a fictional killer with holiday-themed motives haunts the town. With the availability of exclusive film merchandise and the imminent theatrical release, horror enthusiasts have much to anticipate this Thanksgiving season.