The Formula-1 racing team "Oracle Red Bull Racing" celebrated its remarkable achievements in 2023 by launching a unique collection of digital assets. These assets are non-fungible tokens (NFTs) created on the innovative blockchain platform Sui and are available on the trading platform Bybit.

Red Bull reports that this collection will include unique artworks created by the design studio Automobilist, specializing in automotive themes. This underscores the long-standing tradition of collecting memorabilia and collectibles in the world of sports, which is now transitioning into the digital era thanks to NFTs.

The Red Bull NFTs were developed using the blockchain technology of Sui, created by Mysten Labs. This is the result of a long-term partnership between the racing team and the digital studio.

"We aim to continually strengthen our connection with fans worldwide, using innovative approaches," says Dan Mitchell, Senior Marketing Manager at Oracle Red Bull Racing. "We see tremendous value in using Web3 technologies to create digital collectibles that are in high demand among fans."