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Meta will allow advertising of Bitcoin ETFs on Instagram and Facebook
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Meta will allow advertising of Bitcoin ETFs on Instagram and Facebook

Feb 4, 2024

The company Meta, which is recognized as an extremist organization in Russia, has decided to follow Google's example and intends to allow advertising of Bitcoin ETFs.

According to a press release, Alphabet [parent company of Google] has started approving advertisements related to Bitcoin ETFs that will be featured on its platforms in the United States, including Google search and YouTube. Facebook* and Instagram* will soon follow suit. Meta Platforms, the parent company of Meta, is updating its policy in the United States in light of the decision by the SEC to approve the issuance of Bitcoin ETFs.reported by WSJ correspondent Patrick Coffey.

According to Nate Geraci, President of ETF Store consulting agency, Facebook is actively used by representatives of the baby boomer generation, many of whom have no experience in cryptocurrency investments. This is why he believes that advertising Bitcoin ETFs on this social network will help attract the interest of people aged 60 to 78.

According to Statista, Facebook, YouTube, and Instagram are among the leaders in the most popular digital platforms. Therefore, after Meta allows the promotion of Bitcoin ETFs on social media, the advertising of this financial instrument will be able to reach a very wide audience.

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