Gold Striker is a dynamic Web3 mini-game with a football theme, created by LINEUP Games (formerly UNKJD). It combines the mechanics of casual Telegram games with blockchain capabilities, offering players rewards in the form of tokens and in-game assets. The project runs on the Sui and TON networks and is also connected to the upcoming $LINEUP token, which will become the foundation of the entire ecosystem. Gold Striker is aimed at a mass audience, providing an easy start without the need to own cryptocurrencies. Thanks to its unique combination of gaming, technology and simple mechanics, the game has become one of the most successful examples of Web3 adoption within the familiar digital habits of Telegram users.
- Brief overview of Gold Striker and the LINEUP Games ecosystem
- Gameplay and mechanics
- Technology stack, networks and integrations
- Economy, rewards and tokenomics of Gold Striker
- Team, partnerships, risks and prospects
Brief overview of Gold Striker and the LINEUP Games ecosystem
Gold Striker is a mini-game developed by LINEUP Games as part of a multi-platform and multi-chain ecosystem. It targets users of Telegram and LINE, offering gameplay that can be launched directly from the chat. The concept is simple: the player activates a “spin”, makes a “strike” and earns virtual Diamonds. LINEUP Games, formerly known as UNKJD, changed its strategy and is now building a network of interconnected Web3 games, where Gold Striker serves as an easy entry point. The company aims to unite Web2 and Web3 players by preserving familiar mobile gaming mechanics while adding blockchain rewards. Thanks to this approach, the game does not require installation, wallet registration or even basic crypto knowledge. The project demonstrates that Web3 can be accessible when integrated into everyday digital habits — chat, mini-games and instant rewards.
Gameplay and mechanics
The core idea of Gold Striker is expressed in the slogan “Spin. Score. Win!”. The player only needs to launch a session to try their luck and earn Diamonds, which unlock rewards and future airdrops. The key gameplay steps:
- Press the “Spin” button and start the cycle;
- Execute a football strike to gain points;
- Collect Diamonds and level up or join a new club tier;
- Unlock daily rewards or access to the $LINEUP airdrop.
The mechanics are simple and suitable even for those unfamiliar with crypto. Short gameplay sessions keep users engaged, and visual effects make the process recognizable and dynamic. This format is ideal for Telegram, where users look for quick entertainment without installing apps. Each session includes an “energy strike” animation, adding excitement and competitiveness. The leveling and achievement system rewards activity, while daily missions encourage returning. As a result, Gold Striker becomes not just a mini-game but a part of everyday digital routine.
Technology stack, networks and integrations
Gold Striker uses the Sui and TON infrastructure — providing fast transactions and low fees. Sui powers the NFT and interaction architecture, while TON delivers massive distribution through Telegram. In addition, LINEUP Games plans integrations with other networks, including Solana and Base. Below is a table outlining the core technological elements:
| Component | Description | Value for the player |
|---|---|---|
| Platforms | Telegram & LINE | Play directly in the messenger |
| Blockchain | Sui Network + TON | Fast and secure transactions |
| Multichain | Support for additional networks | Flexibility and broad functionality |
| Eco token | $LINEUP (in development) | Future economic core of all games |
| Entry point | Gold Striker | Simple mini-game to enter Web3 |
This technological foundation makes the game cross-network and scalable. TON provides access to a huge Telegram user base, while Sui ensures performance and throughput. The combination enables a traditional UX with decentralized features. Developers plan to introduce transferable digital collectibles across LINEUP Games titles, forming a fully interconnected gaming ecosystem.
Economy, rewards and tokenomics of Gold Striker
The economic model of Gold Striker is based on linking in-game activity to real rewards. Players earn Diamonds, unlock TON drops and prepare for the $LINEUP airdrop. Core economic principles:
- Consistent activity and leveling increase reward chances;
- Diamonds act as internal progress metrics;
- Each player forms their own airdrop allocation;
- TON powers daily micropayments and in-game events.
Thanks to a transparent reward system, Gold Striker builds trust — players can track their contribution and see fair value returns. Rewards vary based on engagement and participation time, encouraging retention and ecosystem growth. The $LINEUP token will unite all studio projects, enabling value transfer between them — from Gold Striker to the mobile game Striker League. This creates a sustainable model with strong long-term potential.
Team, partnerships, risks and prospects
LINEUP Games is an experienced team including former Playtika and other gaming industry veterans. The studio actively collaborates with Sui Foundation and the TON community and runs promotional programs via platforms like Galxe and TaskOn. The project has clear advantages: low entry threshold, large messenger audience and a structured roadmap. A major success factor is the focus on fun rather than speculation, which attracts mainstream users. The team consistently expands the ecosystem and maintains direct contact with the community via social media, creating strong engagement. Despite market volatility risks, Gold Striker has already secured a solid position as one of the most notable Web3 projects of 2025.
