Myco is a decentralized video streaming platform built on blockchain. It connects creators, viewers, and brands in a unified Web3 ecosystem, where all participants are rewarded for their contribution: viewers — for watching, and creators — for their content. By enabling content ownership and tokenization, Myco elevates the way we engage with video.
Table of Contents
- Myco Platform Overview
- Tokenization and Economic Model
- Technological Infrastructure
- Use Cases
- Market Opportunities
- Challenges and Solutions
- Conclusion
1. Myco Platform Overview
Myco is a Web3-based streaming platform where viewers earn tokens for watching, and creators monetize their content directly. Its library includes sports, films, music, and user-generated videos. According to Republic, the platform has over 12 million registered users and 3 million monthly active users. Myco defines itself as a “vertically integrated ecosystem” without intermediaries.
Creators can issue NFTs, raise funds, and receive payments directly from their audience. Meanwhile, viewers earn MContent tokens for watching and participating, which fosters engagement and builds a vibrant community.
Myco covers various formats and genres, making it attractive to diverse audiences. Its “Watch & Earn” model turns video consumption into real value. Unlike traditional platforms, Myco ensures fair and transparent revenue distribution, empowering users to not only consume but also influence content development.
2. Tokenization and Economic Model
Myco’s economy revolves around its native token — MContent ($myco). This token serves as a core element of exchange and interaction, aligning the interests of viewers, creators, and investors. It enables a self-sustaining economic cycle where participation is directly rewarded.
Unlike Web2 platforms, Myco integrates its token as a universal tool for incentives, governance, monetization, and access to exclusive content and DAO utilities.
Key functions of the token are summarized below:
| Function | Description |
|---|---|
| Viewer Rewards | Users earn $myco tokens for watching videos, engaging in discussions, and staying active. |
| Content Monetization | Creators earn tokens for publishing, tokenizing content, and launching NFTs. |
| Content Access | Tokens are required to unlock premium content, exclusives, and DAO-related features. |
| Governance & Voting | Token holders participate in platform governance and decision-making through DAO mechanisms. |
| Liquidity & Trading | The token is expected to be listed on centralized and decentralized exchanges (DEX) for free trading. |
According to project statements, the token listing is expected soon after the private funding round, which will provide liquidity and open trading opportunities beyond the platform. Even now, $myco is used not only for rewards but also as a gateway to core features and decision-making power.
Thus, the MContent token is more than just an internal currency — it’s a strategic component of Myco’s decentralized economy, ensuring sustainability, transparency, and scalability.
3. Technological Infrastructure
Myco leverages core Web3 technologies to build a scalable and decentralized platform. Initially launched on Ethereum, it integrates with IPFS, Uniswap, OpenSea, and ENS for decentralized storage, trading, and addressing.
To enhance speed and lower costs, Myco partners with Aptos Foundation, utilizing a faster and more efficient blockchain. Additionally, it integrates Shelby — an on-chain storage protocol from Aptos Labs — allowing reliable content delivery without centralized bottlenecks.
The platform also adopts AI solutions for automatic moderation, content analysis, and personalization, improving the user experience and content quality.
In sum, Myco combines Ethereum smart contracts, IPFS and Shelby storage, Aptos layer support, and AI modules — forming a solid, flexible Web3 tech stack.
4. Use Cases
Myco is designed as a flexible platform with a broad range of video content applications. Its architecture and token system empower creators, viewers, brands, investors, and communities — from mass streaming to niche media projects.
Key use cases include:
- Sports Streaming — Broadcasting major events (Cricket, EPL, Wimbledon) with exclusive rights and viewer rewards.
- Films & Music — Licensing premium content like Coke Studio, producing documentaries, and supporting indie artists through My Collab.
- UGC Content — Over 2,000 active creator channels and 1M+ videos, with payouts starting from the first views.
- DAO & Crowdfunding — Launching community-led projects with tokens, voting, and transparent governance.
- Brand Marketing — Partnering with global companies (Coca-Cola, Pepsi, GSK) to reach a Web3-savvy audience.
Myco merges traditional media with Web3 tools and the creator economy. It supports both free and premium models, enabling creators and organizations to find meaningful interaction with their audiences.
5. Market Opportunities
The streaming market is booming: IPL deals are worth $6.2B, with NBA contracts projected at $6.9B annually. Growth is especially strong in developing regions where mobile internet is expanding rapidly, creating demand for “watch-to-earn” models.
Myco has found its niche in pay-as-you-watch markets like South Asia, Egypt, and the Middle East. Unlike YouTube or Twitch, Myco offers a decentralized model with direct creator compensation, boosting trust and engagement.
The platform has already hosted large events like ICC tournaments, generating millions of views. In August 2024, Myco closed a private investment round with $1.3M raised from 87 investors and a valuation of $80M — reflecting strong confidence in the Web3 streaming model and its global potential.
6. Challenges and Solutions
Despite rapid growth, Myco faces several key challenges typical for Web3 media projects. These include scalability, user experience, legal compliance, and strong competition.
Main challenges include:
- High Load — The need to process large volumes of content and user activity. Solved via Aptos and Shelby integration for scalable and secure storage.
- User Onboarding — Wallets, gas fees, and token handling can be barriers. Myco addresses this with simplified UX and fiat-on-ramp options.
- Regulatory Clarity — Streaming, tokenization, and crowdfunding require compliance with varying jurisdictions.
- Competition — Competing with major platforms for exclusive rights and advertising budgets.
To overcome these, Myco employs a hybrid Web2-Web3 approach, works with regulators, and integrates DeFi and AI tools — expanding functionality and adaptability across markets.
In doing so, the platform turns challenges into growth opportunities and builds a strong foundation for long-term development.
7. Conclusion
Myco is an innovative platform combining the benefits of Web3 with monetizable video streaming. Through its “Watch & Earn” model and tokenized ecosystem, it puts viewers and creators on equal footing, encouraging active participation and community growth.
With a growing user base, strong partnerships, and advanced blockchain architecture, Myco is well-positioned to become a major player in global video distribution. Its integration of Ethereum, Aptos, IPFS, AI, and DAO technologies provides a robust and scalable infrastructure.
Looking ahead, Myco aims to expand its features, enter new markets, and grow its token economy — moving steadily toward building a fully decentralized media ecosystem owned by its users and creators.
