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Polkadot becomes sponsor of football club 'Inter Miami' featuring Messi
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Polkadot becomes sponsor of football club 'Inter Miami' featuring Messi

May 8, 2024

In the Polkadot community, a decision has been made to sponsor the "Inter Miami" football club, which is co-owned by David Beckham and features the renowned footballer Lionel Messi. This step is seen as a strategic direction to attract global attention to Polkadot, a smart contract platform similar to Ethereum.

The sponsorship was approved by Polkadot's open governance community and involves the allocation of 968,000 DOT (approximately $6.5 million). The main goal of this initiative is to collaborate with "Inter Miami," a team considered one of the most spectacular and visited in the world.

The aim of the sponsorship is not only to strengthen Polkadot’s brand recognition on an international level but also to create deep integration using the global fan base of "Inter Miami." The plans include developing interactions through non-fungible tokens (NFTs) and other game-based services based on Polkadot parachains. The team is also exploring how Polkadot solutions can be implemented within "Inter Miami" to increase efficiency and improve fan engagement initiatives.

Details of the potential agreement remain confidential, but the proposal ensures transparency: the funds will be stored in a multi-signature wallet, accessible only with community approval. The rights to the partnership will be managed by the Swiss sports marketing agency ORSEN SA.

Polkadot is also actively working on improving its platform, particularly on an update known as “asynchronous support.” This update will allow an increase in the number of parachains from 100 to 1000 by the end of the year, significantly boosting transaction throughput. In addition, technologies such as "pipelining" will enable parachains to process data simultaneously, halving the transaction confirmation time.

Despite the network expansion and new agreements, the price of the DOT token remains under pressure. According to current data, DOT has fallen 40% relative to its 2024 highs, and despite a 14% price increase over the past week, the bulls' failure to break above $7.5 raises concerns. Technically, a large trading volume that lifted the coin’s price above this critical liquidation level would pave the way for growth to $9 and reach the March 2024 high in the upcoming sessions.

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