Doodles UP — is the next stage in the evolution of the iconic NFT brand Doodles, which has transformed into a full-fledged Web3 platform with the unique DOOD token, the AI-powered DreamNet infrastructure, and a gamified participation model. Launched on Solana, with robust tokenomics, a focus on community creativity, and DAO governance, Doodles is now one of the key projects in blockchain-based digital art and entertainment.
- Origin and development of the Doodles brand
- DOOD: launch and utility functions
- Tokenomics structure
- DreamNet and creative Web3
- Governance, Inkubator, and community
Origin and development of the Doodles brand
Doodles originally launched in October 2021 as a collection of 10,000 NFT avatars. The project was created by artist Burnt Toast (Scott Martin) and developers from CryptoKitties. It quickly gained popularity for its vibrant style and active community. Over the years, Doodles evolved into a media franchise with Pharrell Williams onboard, acquired animation studio Golden Wolf, and launched the next generation of avatars — Doodles 2. The team grew to over 60 people and announced a strategic shift toward decentralized storytelling and immersive experiences via metaverse, games, and AI models.
With the launch of DreamBox, Genesis Box, and Space Doodles, the Doodles universe began to form a complete ecosystem featuring physical merchandise, live events, and integration with the Flow blockchain. The move to Solana for the launch of the DOOD token was a logical step to enable scalability and reduce transaction costs. Doodles has positioned itself not just as an NFT brand, but as a creative platform for users and IP builders.
DOOD: launch and utility functions
The DOOD token launched in May 2025 on the Solana blockchain with a max supply of 10 billion tokens. Over 7.8 billion tokens were distributed at the time of TGE. Solana was chosen for its low fees and fast transaction speeds — critical for large-scale gaming and AI interactions. DOOD became a key component in the development of DreamNet — a decentralized AI protocol.
DOOD is used for:
-
Avatar customization in Doodles 2 and purchasing in-game items.
-
Creating and training AI characters (Agent Tokens).
-
Voting in DAO mechanisms via Inkubator.
-
Receiving rewards for participating in games and quests.
-
Engaging in creative DreamNet scenarios.
Unlike standard tokens, DOOD is not only a currency but a medium for digitizing ideas, participating in storytelling, and interacting with the Doodles metaverse.
Tokenomics structure
The Doodles UP tokenomics model is designed to balance the interests of early supporters, new users, and the team. This distribution encourages ecosystem growth while mitigating speculative risks. A significant portion is allocated to infrastructure and decentralized development support. Below is the breakdown of DOOD token distribution:
| Distribution Category | Percentage of Total Supply | Comment |
|---|---|---|
| OG Doodles holders | 30% | Airdrop for original NFT holders |
| New users (New Blood) | 13% | Incentive for onboarding fresh audience |
| Ecosystem fund | 25% | Support for future developments |
| Team and advisors | 17% | 1-year lockup, 3-year vesting |
| Company | 5% | Core infrastructure support |
| Liquidity | 10% | DEX launch and listings |
This distribution ensures a healthy balance between legacy stakeholders and new participants while sustaining the team’s motivation and funding ongoing ecosystem growth. Lockups for the team help reduce the risk of early token dumping.
DreamNet and creative Web3
DreamNet is a decentralized protocol that allows users to create, manage, and tokenize content in the form of AI characters, stories, and objects. Every action — whether it’s building a hero, developing a plot, or participating in an AI chain — requires DOOD tokens. DreamNet transforms ideas into tokens and turns storytelling into an interactive gameplay experience. Users can train characters, define their behavior and voice, and incorporate them into storylines.
This opens a new form of Web3 content where not only artists but writers, gamers, and creators can earn influence and income. These characters become IP units that can be developed, licensed, or integrated into other games and media. DreamNet enables decentralized TV, games, and even films — co-created by users and AI systems — with the DOOD token as the core of this emerging creative economy.
Governance, Inkubator, and community
The governance model of Doodles UP is built around decentralization, with the Inkubator fund at its core — allocating resources for ecosystem development. All major decisions involve the community through DAO voting. OG Doodles holders receive priority in submitting proposals and taking part in decisions regarding funding, feature rollouts, and event planning.
The ecosystem includes important structures like the Community Council — an elected group representing active participants — and Doodles Watch, an independent oversight body ensuring transparency. Sub-communities such as Rainbow Alpha, Doodbro Alpha, and Koodles have emerged, each centered around specific themes or visual traits.
Both online and offline activities are thriving — from streams and exhibitions to parties and brand events. The DoodlesTV video platform offers exclusive content and premieres for NFT holders and DAO participants. This setup not only boosts engagement but transforms Doodles into a full-scale Web3 organization, where every participant can shape the brand’s future and contribute to its growth.
