SCB 10X, a key component of the SCBX Group, has recently sealed a groundbreaking agreement with T-POP Incorporation, a leading figure in Thailand's pop culture scene. This collaboration marks a significant step in bringing Thai pop culture to the global stage, featuring a unique T-POP metaverse event. The event will showcase the popular Thai girl group 4EVE and will be hosted at the SCB 10X headquarters located within The Sandbox virtual world.

Mukaya (Tai) Panich, the Chief Executive Officer and Chief Venture and Investment Officer at SCB 10X, highlighted Thailand's growing influence in the creative and entertainment sectors, noting its substantial contribution to the country's GDP. The partnership involving The Sandbox, SCB 10X, and T-POP Incorporation is set to bolster Thailand's vibrant creative and entertainment industries.

Chalakorn Panyashom, CEO of T-POP Inc., highlighted the metaverse's importance in entertainment. A virtual concert by SCB 10X featuring 4EVE aims to deliver a novel experience for music enthusiasts. SCB 10X has also developed a virtual HQ in The Sandbox metaverse, offering four zones: The Teahouse for communal activities, Chinatown for financial innovations, the Exponential Arena for artist interactions, and a zone dedicated to promoting financial education and Thai culture globally.

Sebastien Borget, COO and Co-Founder of The Sandbox, believes these initiatives will revolutionize fan engagement and interaction methods. The launch of the 4EVE metaverse event is expected to make a notable impact.

Established in January 2020, SCB 10X is part of the SCBX Group and aims to create futuristic value through cutting-edge technologies, innovation, and investment. The company focuses on investments in disruptive technology, blockchain, the metaverse, Web3, and advanced technology, engaging in joint ventures and developing new in-house enterprises.

T-POP Incorporation, a leader in Thailand's pop culture, is known for its innovative approaches in the entertainment sector. With a deep understanding of audience engagement, T-POP continually develops new ways to connect with audiences and remains committed to leveraging the metaverse's potential to enhance entertainment experiences.