Dapp.Expert content system
Beyond traditional marketing, the project harnesses the power of informational traffic and engages users through a news-driven context. Dapp.Expert is not just a news aggregator but a full-fledged intelligent ecosystem where generation, moderation, and distribution of information are automated according to editorial and SEO standards.
Dapp.Expert is a 99% automated AI-first media platform capable of producing over 50,000 unique multi-format publications per month for each language group. It serves as both an information hub and a technological core that includes the DeFight Club game widget.
Integration with DeFight Club
DeFight Club is implemented as a gamified widget embedded in the Dapp.Expert media platform. The game is available directly on the website pages and uses news traffic as an entry point, engaging users in gameplay.
Types of Embedded Quests
- On-site Quests
Completed directly on dapp.expert pages without redirecting to external platforms:- Page visit — reward for opening the content.
- Time spent — reward for reading the publication.
- Like — reward for expressing appreciation.
- Combo reward — given when all three actions are completed.
- Social Media Quests
Aimed at expanding reach beyond the site and adapted to specific platforms:- Subscribing to an account or channel.
- Liking a post or video.
- Commenting, reposting, or retweeting.
- Watching a video, story, or reel.
- Platforms include Telegram, X (Twitter), YouTube, Instagram, and others.
Memes and Bonus Cases
Quest rewards are presented in the form of crypto memes — collectible game objects stored in the Meme Vault section of the game widget.
These memes can be used in quests: in the corresponding widget section, they bring points and additional rewards.
According to the game lore, players “populate” the cryptoworld of DeFight Club with memes before the full launch of PvE content. Later, deployed memes become enemies in storyline missions and PvE battles.
No wallet or special knowledge is required: website content turns into a game mission, and a news item becomes the trigger for gamified interaction.
System Benefits
- Seamless entry into the crypto game straight from the informational field.
- Organic user base growth through content.
- Sustainable engagement model without advertising expenses.
- Unique mechanics where info-activity equals game progress.
All of this reduces marketing costs and ensures organic growth without inflated ad budgets, turning content into a channel for user acquisition and retention.