Dapp.Expert content system
In addition to traditional marketing, the project leverages the power of informational traffic and engages users through news-driven interaction. Dapp.Expert is not just a news aggregator — it’s a fully autonomous intelligence-driven ecosystem where content generation, moderation, and distribution are automated according to editorial and SEO standards.
Dapp.Expert is a 99% AI-first media platform capable of generating over 50,000 unique, multi-format publications per month for each language group. It functions both as an information hub and as the technological core in which the DeFight Club game widget is embedded.
Integration with DeFight Club
DeFight Club is implemented as a gamified widget built into the Dapp.Expert media platform. The game is available directly on site pages and uses organic news traffic as the entry point, pulling users into the gameplay.
Types of Embedded Quests
- On-site Quests
These are performed directly on dapp.expert pages without switching to third-party platforms:- Page visit — reward for opening an article.
- Time spent — reward for reading the content.
- Like — reward for expressing appreciation.
- Combo reward — issued when all three conditions are met.
- Social Media Quests
These are designed to expand reach beyond the site and are adapted to specific platforms:- Subscribing to an account or channel.
- Liking a post or video.
- Commenting, reposting, or retweeting.
- Viewing a video, story, or reel.
- Platforms include Telegram, X (Twitter), YouTube, Instagram, and others.
Memes and Bonus Cases
Rewards for completing quests are issued in the form of crypto memes — collectible in-game items stored in the Meme Vault section of the game widget.
These memes can be used in quests: when deployed in the widget's quest section, they generate points and bonus rewards.
According to the game lore, players “populate” the DeFight Club cryptoworld with memes before the full PvE content is launched. Later, deployed memes become enemies in story-driven missions and PvE battles.
No wallet or technical knowledge is required: site content becomes a playable mission, and news becomes the trigger for gamified interaction.
System Advantages
- Seamless entry into crypto gaming directly from content.
- Organic growth of the player base through media exposure.
- Sustainable engagement model without ad spending.
- A unique mechanic where content activity equals game progress.
This dramatically reduces marketing costs and enables organic expansion without bloated ad budgets — turning content itself into a channel for acquisition and retention.